Project Brief and Guidance
Scenario
You are working as a assistant corporate strategy manager at your organisation(It must be UK based only) of your choice(the teacher will be able to help you in choosing a suitable company). As a result of Brexit, company is introducing a new strategies in order to promote the growth and sustainability. You have been instructed to produce a report that will be shared to all the managers. Your report should include references to your chosen business by which managers are fully informed to the other competitive firms maybe included where related.
Learning outcomes for the assessment:
LO1 Analyse the impact of external factors on the business strategies and its operations.
LO2 Assess the internal environment of business organisation
LO3 Evaluate and use a model and concept of Porter's five forces in the given market sector.
LO4 Apply a range if theories, concepts and models, interpret and devise strategic planning for the given company.
Task 1
This report will give managers with an understanding of the strategy process. You interpret and critique data & use it in the environment and competitive analysis in order to produce a set of valid strategic direction, objectives and tactical actions(D1). This will be done by including the following:
- A critical analysis of external environment in order to analyse and inform strategic management decisions. This will required you applying appropriate theories and models in order to analyse how the external environment influence the strategies employed by the company(P1, M1).
- A critical evaluation and analysis of micro environment which will consider the company's internal capabilities, structure and skill set. Relevant theories such as SWOT/TOWS can be applied(P2, M2).
- You will produce appropriate strategies in order to enhance competitive edge & market position based on the evaluation of the competitive market with the use of Porter's Five Forces model(P3, M3)
- Use a range of theories, concepts and models you will produce a strategic management plan that has tangible 7 tactical strategic priorities & objectives for the chosen company(P4, M4).
Submission Format
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There must be a report format for the submission of the assignment.
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All the given work is supported with the research and referenced using Harvard referencing system. Please also give the bibliography by using Harvard referencing system.
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There must appropriate use of images, headings and sub-headings.
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Please do not exceed the word limit.
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